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Key Messages by Topic
ACA Communications Toolkit

The following key messages are designed to help assist you in developing press materials, including press releases. They can also be used as your key messages during media interviews.

 
American Camp Association® Accreditation and Standards
We are accredited by the American Camp Association, a national nonprofit association working to preserve, promote, and enhance the camp experience for children and adults.
With up to 300 health, safety, and programming standards, ACA is the only national association that accredits camps.
ACA has nearly a century of experience as a national community of camp professionals dedicated to enriching the lives of children and adults through the camp experience.
ACA-Accreditation® indicates that a camp has voluntarily allowed its practices to be compared with standards established by professionals in the camp industry.
ACA standards are recognized by courts of law and government regulators as the standards of the camp industry.
ACA accreditation is a parent’s best evidence that a camp is committed to a child’s health and safety.

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Adult Camps
Adult camps are a growing segment of the camp community. Like their counterparts in youth camps, adult specialty camps can also focus on team building exercises and self-esteem issues.
Adult camps offer an oasis of wholesome fun in a hectic and stressful world.
Many camps provide physical challenges and thrilling adventures for the young at heart.

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American Camp Association
The mission of the American Camp Association is enriching the lives of children, youth, and adults through the camp experience.
ACA's over 7,000 members encompass all segments of the camp profession, including agencies serving youth and adults, independent camps, religious and fraternal organizations, and public/municipal agencies.
ACA is the largest association serving the organized camp industry.

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Benefits
An independent research firm, Philliber Research Associates, conducted the largest study of camper outcomes in the United States.
The research found that 96 percent of children said that camp helped them make new friends and 92 percent of children found that the people at camp helped them feel good about themselves.
Many young people who attend camp experience an increase in their self-esteem and are able to establish a true sense of independence apart from their families.
Camp is an element in a child’s total development and it complements the academic skills that are learned in school with experientially-based life skills.

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Camp Costs
While fees to attend camp vary, fees generally range from $201 to $400 per week for resident camps, and day camps range from $75 to $300 per week.
Ninety percent of camps offer some sort of financial assistance to families, usually in the form of "camperships." Camperships can cover a portion or all of the camp enrollment fees.
Nearly 65 percent of ACA-accredited camps offer some level of financial assistance to over one million children who are from underserved or lower-income families, have special medical needs, or special situations that might preclude them from attending camp.
There is a camp for every budget.

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Corporate Camps
Social and business networks are critical in the 21st century.
Camps working with the corporate world give adults the opportunity to develop/practice critical competencies such as trust building, communication, and critical thinking to achieve collective success and teamwork.

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Family Camps
In the past 15 years, the number of accredited camps reporting family camping has increased 215 percent. The YMCA reports that family camps have increased more than 500 percent in the past 12 years.
Family camps help parents who are looking for a healthy, positive experience to have with their children, allowing them to bond, grow closer and build relationships as a family.
Family camps offer cross-generational activities that produce positive outcomes that continue after the camp experience.

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Grief Camps
As always, camp directors are responding to the needs of their campers in an ever-changing society.
For generations the camp community has nurtured the souls of children, youth, and families.

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Health and Wellness
The American Camp Association is a leader in health and safety standards for camps.
The daily activities that make summer camps so memorable offer an added benefit to youth: healthful exercise.
A summer experience at camp is the perfect prescription for keeping children active and healthy.
Camp wellness programs improve the health habits of the campers with activities tailored to the age and developmental levels of the children.

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Homesickness
Homesickness is, above all, a normal feeling. It is the natural result of separating from home and loved ones.
Opportunities for children to experience healthy, successful separation, help a child discover who they are and to recognize their strengths.
In a recent study, nearly 96 percent of all boys and girls who were spending two weeks or more at overnight camp reported some homesickness on at least one day.
One way to minimize homesickness is to involve the child in the process of choosing a camp. The more that the child owns the decision, the more comfortable the child will feel being at camp.

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How to Choose
Camp is a great place for children to unlock their potential and discover the world. This special environment helps young people develop positive self-esteem and enhance their social skills while having fun!
ACA offers resources to help families find the right camp for every child. Visit our family-dedicated Web site—www.CampParents.org –which not only helps parents search for the right camp through our extensive database, but also offers information on a variety of child and youth development issues.
ACA has CAMP e-News – an online newsletter designed to share the joy of the camp experience with families and answer their many questions about how to choose the appropriate camp for their child.
ACA has 24 local offices around the country that provide help to parents as they search for camps in that particular region. Parents can find the office in the region they are interested in by visiting www.CampParents.org.

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Specialty Camps
The industry has been very responsive to the needs and interests of our ever-changing population – young and adult campers.
The diversity of camps today reflects the diversity of America. There is a camp for every interest – from a soccer camp to weight loss camp.
ACA values diversity and inclusion – a community of camp professionals dedicated to enriching lives through the camp experience.

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Special Needs
The camp community recognizes that the camp experience should be accessible to all children. A physical, medical, or mental disability is not a roadblock for a camp experience.
Each year more than a million special needs children benefit from summer camp. Some camps specialize in serving certain groups while other camps integrate special-needs campers into the total camp population.
A camp’s terrain or activity level may make it difficult to accommodate children with special needs. Parents should work with the camp to determine safety and medical accommodations, mainstreamed programming, and appropriate facilities.

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Statistics
More than 12,000 day and resident camps exist in the United States.
Each year more than 11 million children and adults attend camp.
Nonprofit groups, including youth agencies and religious organizations, operate approximately 8,000 camps, and 4,000 are privately owned independent for-profit operators.

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Technology
Technology at camp does not need to infringe upon the beauty of camp independence, but it can give the parent a means to feel connected.
Technology at camp can enhance all the positive aspects of the camp environment.

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Trends
Camps continuously discover new and vital ways to promote learning through partnerships with parents and children, with home and camp, and with school and camp.
In an ACA survey, 75 percent of camp directors reported adding new activities and programs over the last few years. The newest program additions in recent years are challenging and adventurous activities, including high and low ropes courses, climbing walls, zip lines, backpacking, mountain biking, and cave exploring.

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Weight Loss
Child obesity affects one in five children in the United States.
Each summer, the more than 5,000 overnight camps and more than 7,000 day camps provide leadership and promote healthy, active living to campers.
In the camp community, children and youth participate in healthy activities that contribute to the growth of healthy habits.

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Helpful Resources
The ACA Web site features a media center that serves as a resource for journalists. Access information that can assist you in developing your communications strategy including ACA fact sheets, information on enrollment and tuition trends, and a photo gallery.
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