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Each year, nearly 11 million children
and adults attend camp. For each child
and camp, the experience is unique. For
some, it is the journey toward lifelong
friendships; for others it is the chance
to rock climb or water ski for the first
time. For every child, there is a story
we can tell the media about the importance
of the camp experience.
The following materials are designed to
help you implement a proactive media relations
strategy. The materials contain tips on
how to conduct various media activities
including:
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